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Step 1Ĭollect images that epitomise your brand (or event, or project… whatever it is that you are creating the mood board for). I’ve put together a quick tutorial for you here on how to do it in Adobe InDesign.
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You need to collect and collate images that speak to your brand personality. But let’s take a step back for a second: How do you actually create a mood board in the first place? You might also like to watch: How to create your own blog post graphics in Photoshop Much like a vision board, the best way to keep your mood board front and centre of mind is to either print it off and stick it on your wall above your computer, or set it as your home screen on your most-used device.
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Want a template to follow along with this tutorial? Download it here!įor me though, a mood board is a super efficient and easy way to remind myself of my brand personality on a daily basis, in visual form. Mood boards can have a multitude of applications and uses, you can create them for your whole brand, individual projects, product or collection ideas, and even events related to your business (I’m about to put one together for an exclusive live event I am planning for members of the Makers Academy). Creating a mood board from images that represent the style or personality of your business is also great to build out your brand colours, ensuring consistency across your visual brand. They’re really useful in determining the direction of your visual branding, and often form the basis of a more formal style guide down the track. A mood board is a composition of images, colours and type that forms a theme, style or mood for your project.